| Editor and |  |
| cover photo by | Steven Hertzog |
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LOCAL MEDIA and MARKETING
In the First Amendment of the Constitution, it states: Congress shall make no law abridging the freedom of the press*. The press or the ‘Fourth Estate’ is a watchdog of the constitution and, as such, a vital part of democratic government.
The term media refers to the communication channels through which we disseminate news, music, movies, education, promotional messages, and other data. It includes newspapers and magazines (in print and online), television, radio, streaming, internet, and billboards.
Media supplies us with sources to educate and entertain us. This information influences our decision-making from what to buy, how we look, what we feel, and how we measure up against others.
Media is a very powerful tool. Used for good, it can get out information during a natural disaster, shed light on the truth and make those who try to cheat the system account¬able. As we have recently seen at our nation’s Capitol, it can also be dangerous when promoting falsehoods and encouraging violence.
Why did we do this issue on Media and Marketing? As the media/press has been in the headlines and a focus of much abuse by those that wish to silence truths and rewrite history, and as media sources have consolidated and smaller markets lose their local source of news – we thought it was important to note how lucky we are to have a lo¬cal (almost daily) paper and local radio stations, in addition to all of the other media elements right here in Lawrence. Lawrence is indeed a community with its own Media industry. From local radio to local filmmakers. From podcasters to photographers. From social media to website designers. As a consumer, you do not have to look outside Lawrence to find what you need.
LOCAL MATTERS
Our Local Advertisers – Making a Positive Impact
Need a short film or video to showcase your business? We’ve got that. Need a new website? We’ve got that. Need help in your social media platforms? We’ve got that. Need to keep up on local and world news? We’ve got that, too.
One of the most important elements in Media is the audience. Are you a decerning consumer? Do you know the source? Do you know who your trusted sources are for information? We, of course, have a little bias here; we see ourselves as trusted story¬tellers in the community – and all of us work hard to make sure that the information we supply is based on fact.
As you read through this issue, please remember that all our advertisers have a stake in the local economy; we ask you to first consider them before looking to source your needs outside of the community. Try and shop locally as much as possible and avoid the urge to order online. If you find something online – see if one of our local businesses has it. We know they would appreciate the business, and remember, our local businesses are at the center of our community.
When we Shop Local – Shop Baldwin, Eudora, Lecompton, and Lawrence (and use Local Services). We are not just supporting those businesses but giving back to our community and building a future together.
Sincerely,
- Ann Frame Hertzog, Editor-in-Chief/Publisher
- Steven Hertzog, Chief Photographer/Publisher
