Local Wine Enthusiasts Have Multiple Options in This Small College Town
| 2016 Q4 | story by Liz Weslander | photos by Steven Hertzog

Steve Wilson’s wine cellar
While wine collecting is certainly about hunting down rare, unique and valuable bottles to go into a cellar, it’s also about drinking and, even better, sharing good wine.
“Investment wine is a risky proposition,” says Steve Wilson, co-manager of The City Wine Market, 4821 W. Sixth St. “Most collectors I know collect for simple enjoyment of the wine. The other thing that collectors enjoy doing is sharing their fines with others. To share it with someone else who gets why it’s a good bottle of wine—that’s the best.”
Wilson says most of the wines that causal shoppers will find in the retail market are not intended for aging and typically only have a three- to five-year window of drinkability. Even when a wine does have the potential to age well, he says there are no guarantees that it will, especially when you consider that wine only ages properly when stored at a constant temperature of 55 to 58°F and 70 percent relative humidity. With that said, when a wine does age well, the reward for the drinker is complex flavors that are not usually present in young wines.
“A young wine is fruit-forward, but as it ages, it changes chemically; the fruit flavors fade, and the more savory notes like spice, earth, and tobacco emerge,” Wilson says. “A lot of people think aged wine is what they want but can be surprised when they taste it, because it doesn’t taste like young wine. It’s sort of funky.”
Jon Heeb, a local wine enthusiast who has a collection of wine that hovers around 800 bottles, says he was actually a teetotaler throughout college and only drank socially for many years. But, when he and his wife, Barbara, were gifted a one-year wine club membership to Napa Valley’s Peju Province Winery in 2006, he started to take wine more seriously.
“There was one cabernet reserve that was kind of a revelation to me. When I tasted it, I was like, ‘So this what good wine can be like,’ ” Heeb says. “It was the first time I had really tasted high-quality wine.”
The year of good wine from the club membership inspired Heeb to start collecting a few wines on his own, and before long, he found he had enough bottles to warrant building a space in his home to store it properly. He says he favors cabernet sauvignons, Bordeaux blends and pinot noirs. The rarest bottles in his collections are Burgundy pinot noirs. He also collects “birth wines” from the years that his son and daughter were born—1999 and 1993—and says he and his wife shared one of the 1993 bottles with their daughter on her 21st birthday and plan to do the same with a 1999 bottle when their son turns 21.

John Heeb in his future wine cellar.
“That’s a fun thing for me,” Heeb says. “I like the idea of celebrating and commemorating with something really special.”
When he and his wife recently decided to purchase and remodel a historic home in Old West Lawrence, the home’s potential for housing a wine cellar factored into their plans. The wine cellar in the basement of Heeb’s newly restored home measures 17 x 9 feet and has a large table just outside the cellar that they will use for entertaining.
“One of the reasons we bought this house was the basement, because it really appealed to me as place where we could build a new cellar,” Heeb explains. “Part of the idea behind the space is that it will be a really nice space to entertain and have people over for dinner to drink more of what we’ve collected. To me, wine is not something that I sit down with by myself. Mainly, we open wine to share with people.”
Among those Heeb and his wife enjoy sharing wine with is a small, informal club of other local wine collectors and their spouses. The group, which includes six to eight couples, gets together a few times of year for tastings and wine talk.
“We’ve definitely developed some friendships around wine,” Heeb says. “A lot of them were friends before I started collecting, but our friendships have developed quite a bit more from the common interest.”

Ken Wertzberger inspecting a bottle in his wine cellar.
Ken Wertzberger, who has been collecting wine since the late ’80s, is part of this friendship circle. He says he first started learning about wine after a less-than-satisfying trip to a liquor store more than 30 years ago.
“I asked this very young fellow who was working there what I should buy to go with a dinner we were having with friends,” Wertzberger says. “He told me something, and I bought it, but afterward, it occurred to me that this 21-year-old kid didn’t know anything, he was just selling me what his boss told him to sell.”
After this experience, Wertzberger started to learn more about wine by attending monthly wine-tasting dinners at a restaurant in Kansas City. In 1986, he decided collecting wine was a logical next step. Thirty years later, he sits on a collection of around 1,000 bottles that come California, France, Spain and Italy. The oldest bottles in his collection include about 25 Madeiras that date back to the 1830s.
“The guys in the wine club like it when I bring some over of these older bottles,” Wertzberger says. “A lot of them are younger than I am, so they don’t have the older bottles that I have.”
Wertzberger, who, like Heeb, has a historic home in Lawrence, stores his wine in a 7- x 12-foot wine cellar he had built in his basement in 1999. At that time, his collection was at its biggest at 2500 bottles.
“I thought having that many bottles was a little silly, so over the years, I’ve bought less,” he explains. “When we first moved the collection into the cellar, every single space was taken. Now, it’s down by half, so there’s a lot of attrition there.”
One way Wertzberger pairs down his collection is by donating bottles to local charity auctions. He has donated multiple bottles yearly to Salute!—an annual food and wine festival benefiting Cottonwood Inc.—since the fund-raiser began 18 years ago. He also helps round up donations from other local collectors for the fund-raiser, to which both Wilson and Heeb also regularly donate.
“I always try to donate something that a wine collector is going to be interested in,” Wertzberger says.
Wertzberger says he doesn’t do much wine-related travel and finds most of his wine through various e-mail lists. Prior to the rise of the Internet, he found it through wine connoisseur magazines. Heeb says he and his wife have traveled throughout California, Oregon, Washington and even Croatia visiting wineries and discovering new wines.
“To me, the most enjoyable way to collect wine is to visit places, meet the people who made it and experience their land and weather,” he says. “And then, when you open a bottle to share, you can talk about the wine’s background story and kind of reminisce about the travel, the people that you met on the way and the experience you had.”
Another way Heeb finds the wine he collects is through the Connoisseur Club at Lawrence’s City Wine Market. On a quarterly basis, the Connoisseur Club offers its members two to three bottles of ultrapremium red wines. City Wine Market co-managers Steve Wilson and Jamie Woodall-Routledge, who both have formal wine training and extensive professional experience working with wine in restaurant and retail settings, hand-select the wines that go out to club members based on their potential to age gracefully. The club currently has has between 50 and 75 members with three different price tiers.

Steve Wilson’s Wine Celar
The nice thing about being in the wine business in Kansas, Wilson says, is the supply of high-end wines often exceeds the demand. This means that when a vineyard produces a wine in very small numbers, it’s not uncommon for the City Wine Market to buy up a significant portion of the production that was allocated for sale in Kansas.
“We go out of our way to find wineries that are not making high-volume wines,” Wilson says. “When we go into other markets, we see that these kinds of wines are sold out or are heavily restricted, or they don’t go on the self, and only those who know about them can ask for them. But the availability of really outstanding wine in Kansas is pretty high.”
Wilson, who has a personal wine collection of several thousand bottles that he stores in a cellar below La Parrilla restaurant, in downtown Lawrence, says most serious wine collectors are going to come across a bottle sooner or later that did not age as well as expected.
“There’s no possible way of avoiding that,” he says. “You can easily spend $100 on a bottle, and then when you open it, it may be bad. There’s a certain amount of caveat emptor with aged wine.”
On the other hand, the risk of investing in aged wine often pays off.
“The most exciting wines are the ones that age forever, and when you open it up, it’s still a beautiful wine,” Wilson says. “It’s like a little time capsule.”
54 Comments
Hi there to every one, the contents present at this web page are really awesome for people experience, well, keep up the nice work fellows.|
Awesome! Its genuinely remarkable paragraph, I have got much clear idea concerning from this post.|
Hello colleagues, how is all, and what you want to say regarding this article, in my view its really awesome in support of me.|
Porn site
Buenisimo el articulo. Gran aporte de esta web. Saludos.
This design is spectacular! You certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!|
It’s nearly impossible to find experienced people on this topic, however, you seem like you know what you’re talking about! Thanks
What i do not understood is in truth how you’re no longer really a lot more smartly-preferred than you might be right now. You’re very intelligent. You know thus significantly in terms of this matter, made me in my view imagine it from a lot of varied angles. Its like men and women aren’t interested unless it?s something to do with Girl gaga! Your own stuffs excellent. At all times take care of it up!
I’m very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this best doc.
This is a topic that’s near to my heart… Best wishes! Where can I find the contact details for questions?
Great blog you have here.. It’s hard to find good quality writing like yours nowadays. I really appreciate individuals like you! Take care!!
There’s certainly a great deal to learn about this issue. I love all of the points you’ve made.
Porn site
Viagra
It’s hard to come by educated people for this topic, however, you seem like you know what you’re talking about! Thanks
Everything is very open with a clear clarification of the challenges. It was truly informative. Your website is very useful. Many thanks for sharing!
Nice post. I learn something totally new and challenging on websites I stumbleupon every day. It’s always interesting to read content from other writers and practice something from other websites.
Hello there! I just want to give you a big thumbs up for your great info you have got here on this post. I will be returning to your web site for more soon.
Good post! We are linking to this particularly great post on our site. Keep up the good writing.
Sex
Sex
It’s nearly impossible to find educated people in this particular topic, but you sound like you know what you’re talking about! Thanks
Everything is very open with a clear description of the challenges. It was really informative. Your site is extremely helpful. Many thanks for sharing!
I’m impressed, I have to admit. Rarely do I encounter a blog that’s both educative and interesting, and without a doubt, you have hit the nail on the head. The issue is something that not enough people are speaking intelligently about. I’m very happy I found this during my hunt for something regarding this.|
Good post. I learn something totally new and challenging on websites I stumbleupon everyday. It’s always useful to read content from other writers and use a little something from other sites.
hello there and thank you for your information – I’ve certainly picked up anything new from right here. I did however expertise several technical issues using this website, as I experienced to reload the website lots of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will sometimes affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Anyway I’m adding this RSS to my email and could look out for much more of your respective fascinating content. Ensure that you update this again soon.|
My brother suggested I might like this blog. He was entirely right. This post truly made my day. You can not imagine simply how much time I had spent for this info! Thanks!|
Sex
Good blog you’ve got here.. It’s difficult to find excellent writing like yours nowadays. I seriously appreciate people like you! Take care!!
Scam
Hello there! I could have sworn I’ve visited this site before but after looking at some of the articles I realized it’s new to me. Anyways, I’m certainly delighted I came across it and I’ll be book-marking it and checking back frequently!
“Thas what mother,ラブドール リアルs alwaysdoinginviting authors.
Howdy! I simply would like to give you a huge thumbs up for the excellent information you’ve got right here on this post. I will be coming back to your website for more soon.
Hi there, just became aware of your blog through Google, and found that it’s really informative. I’m gonna watch out for brussels. I’ll be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!|
Your style is really unique in comparison to other people I’ve read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just bookmark this web site.
The very next time I read a blog, Hopefully it does not disappoint me as much as this particular one. I mean, I know it was my choice to read through, but I really believed you’d have something helpful to say. All I hear is a bunch of crying about something that you could fix if you weren’t too busy looking for attention.
from baby bottles to strollers.エロ セクシーBetter yet,
You have made some good points there. I looked on the net to learn more about the issue and found most individuals will go along with your views on this site.
Oh my goodness! Incredible article dude! Many thanks, However I am experiencing problems with your RSS. I don’t understand why I am unable to join it. Is there anybody getting identical RSS problems? Anyone who knows the solution can you kindly respond? Thanks.
I truly love your blog.. Great colors & theme. Did you create this amazing site yourself? Please reply back as I’m looking to create my own website and want to know where you got this from or what the theme is called. Cheers.
Everything is very open with a really clear clarification of the issues. It was really informative. Your site is extremely helpful. Thank you for sharing.
I love how transparent the fee structure is.
Very good info. Lucky me I ran across your website by chance (stumbleupon). I have saved as a favorite for later.
Wonderful web site. Lots of helpful info here. I am sending it to several friends ans additionally sharing in delicious. And of course, thank you to your effort!|
Very good article. I absolutely appreciate this site. Keep writing!
Oh my goodness! Awesome article dude! Thank you so much, However I am encountering problems with your RSS. I don’t understand the reason why I am unable to subscribe to it. Is there anybody having similar RSS problems? Anyone who knows the answer will you kindly respond? Thanx.
You need to take part in a contest for one of the most useful blogs on the web. I’m going to recommend this blog!
Hi, I do think this is an excellent website. I stumbledupon it 😉 I may return once again since i have book marked it. Money and freedom is the best way to change, may you be rich and continue to guide others.
Scam
Porn site
Viagra
I?ve read several excellent stuff here. Definitely value bookmarking for revisiting. I surprise how so much effort you put to make this kind of magnificent informative web site.
Scam
Hi there, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can advise? I get so much lately it’s driving me mad so any help is very much appreciated.