TECHNOLOGY
Third Quarter 2012
story by AL BONNER

Mobile Websites For Your Business

 

Kern Marketing Mobile SiteAre you among the 93% of businesses that do not have a mobile friendly version of their website? Have you viewed and tried to navigate your website on a smartphone? Mobile websites have quickly moved from something nice to have, to something you must have.

The number of consumers that visit website on their mobile devices is growing at a rapid pace. Today’s smartphone users represent a major percentage of your current or potential customers. You may not even realize how much of your total website traffic is coming from smartphones.

What is a mobile website? It’s a simpler and smaller version of a desktop website designed to be displayed on a mobile phone. Your current site is probably already viewable on a mobile phone – the exception being a flash site on iPhones. However, many consumers don’t like pinching and zooming while trying to locate key information about your business. Sites vary in accessibility, but how does your site stack up? Nearly 2 out of 3 users are unlikely to return to a mobile site they had trouble viewing. Where do they go? 40% of consumers say they will visit a competitor’s mobile site instead of trying to navigate through a non-optimized site.

Converting your desktop site to a mobile friendly version can put you in an ideal position to capture new customers and position you ahead of your competition. Remember, only 7% of businesses have a mobile website. But that number is expected to grow at a rapid pace. A well-designed mobile site will make it easy for consumers to both contact and locate your business. Mobile sites take advantage of features like click-to-call and click-to-map and make information about your products and services easy to find and read.

Still not convinced? Here are more additional reasons why a mobile site is mportant to your business.
 

MOBILE USAGE IS EXPLODING.

According to Nielsen, more than 50% of cell phone owners now use a smartphone. What’s more surprising is how smartphone users are using their phones. Here are some key statistics that might surprise you.

• 51% of consumers are more likely to purchase from re-tailers with a mobile-friendly website. (Luth Research, November 2010)
• 87% of smartphone consumers use their phones while on the go (Source: Google)
• 93% of consumers use their smartphones at home. Take advantage of these new consumer habits to reach potential customers wherever they are.
Consumers are searching on their smartphones and taking action on mobile friendly sites.
• 30% of all Google searches come from smart phones.
• 90% of smartphone users are searching locally and 87% of those searches result in action being taken.

Mobile friendly sites benefit your customer and your business. A mobile screen is obviously much smaller than a desktop or even a tablet. It’s important to keep your message and key information as simple and easy to find as possible. The smaller the screen, the simpler the message.

 

READY TO BUILD A MOBILE SITE NOW?

Here are 10 best practices according to Google.
1. Keep it quick.
2. Simplify navigation.
3. Be thumb friendly
4. Design for visibility.
5. Make it accessible.
6. Make it easy to convert.
7. Make it local.
8. Make it seamless.
9. Use mobile site redirects.
10. Listen and learn.
In an age where technology is changing rapidly and consumer habits are shifting at similar pace, users expect your website to deliver the information they are searching for in a fast, simple, easy find manner. Give them a clear path to what they want. Embracing mobile in the early stages will drive more traffic to your website and earn you immediate return on your investment.

BONNER OWNS AL BONNER CONSULTING; A LAWRENCE BASED DIGITAL CONSULTING COMPANY. HE ALSO WORKS WITH V3 INTEGRATED MARKETING IN KANSAS CITY. AL@V3IM.COM

Share.

87 Comments

  1. к чему снится волк мужчине который
    нападает черный ремонт
    мотора на амулете иголка как сделать порчу
    к чему сниться что тебе вырезали аппендицит королева кубков таро в раскладе на
    отношения

  2. I have to thank you for the efforts you’ve put in penning this blog. I’m hoping to check out the same high-grade blog posts from you later on as well. In truth, your creative writing abilities has encouraged me to get my very own website now 😉

  3. After I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get four emails with the exact same comment. Perhaps there is a means you can remove me from that service? Cheers.

  4. Howdy! I just would like to offer you a big thumbs up for your excellent info you’ve got right here on this post. I’ll be returning to your web site for more soon.

  5. After I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I receive 4 emails with the exact same comment. Perhaps there is an easy method you can remove me from that service? Thanks a lot.

  6. Spot on with this write-up, I honestly think this site needs far more attention. I’ll probably be back again to read more, thanks for the info!

  7. You’re so awesome! I don’t suppose I have read through something like that before. So great to discover another person with a few unique thoughts on this topic. Seriously.. thank you for starting this up. This site is something that’s needed on the internet, someone with a little originality.

  8. Hi there! I could have sworn I’ve been to this website before but after looking at a few of the posts I realized it’s new to me. Anyways, I’m certainly pleased I came across it and I’ll be bookmarking it and checking back often.

  9. J88 – Introducing to you the most prestigious online entertainment address today. Visit now to experience now!

  10. This is a great tip especially to those fresh to the blogosphere. Short but very precise information… Thanks for sharing this one. A must read post.

  11. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It?s pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the net will be a lot more useful than ever before.

  12. After looking over a number of the blog articles on your website, I seriously like your technique of writing a blog. I book-marked it to my bookmark website list and will be checking back in the near future. Please check out my website as well and tell me how you feel.

  13. Hello, i think that i saw you visited my site so i came to ?return the favor?.I’m trying to find things to improve my site!I suppose its ok to use a few of your ideas!!

  14. Hello there! This blog post couldn’t be written much better! Looking through this post reminds me of my previous roommate! He continually kept preaching about this. I will send this article to him. Fairly certain he’ll have a great read. Thanks for sharing!

  15. I’m pretty pleased to uncover this great site. I wanted to thank you for your time due to this wonderful read!! I definitely savored every little bit of it and I have you saved as a favorite to see new information in your site.

  16. I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it?s rare to see a great blog like this one nowadays..

  17. After looking at a number of the articles on your site, I really appreciate your technique of blogging. I saved it to my bookmark website list and will be checking back soon. Please check out my web site as well and tell me your opinion.

  18. I have seen a great deal of useful points on your web page about computer systems. However, I’ve the opinion that netbooks are still more or less not powerful more than enough to be a good option if you typically do jobs that require plenty of power, including video croping and editing. But for world wide web surfing, statement processing, and majority of other common computer work they are okay, provided you can’t mind small screen size. Many thanks for sharing your notions.

  19. Hello there, There’s no doubt that your web site could possibly be having browser compatibility issues. When I take a look at your site in Safari, it looks fine however, if opening in Internet Explorer, it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Besides that, fantastic site.

  20. Nice post. I learn something totally new and challenging on blogs I stumbleupon every day. It will always be helpful to read through content from other authors and use a little something from their web sites.

  21. Hiya, I am really glad I’ve found this info. Today bloggers publish just about gossips and net and this is actually irritating. A good website with exciting content, this is what I need. Thanks for keeping this website, I will be visiting it. Do you do newsletters? Can’t find it.

  22. A fascinating discussion is worth comment. I do believe that you ought to publish more on this subject matter, it may not be a taboo matter but generally people do not talk about these issues. To the next! All the best!

  23. great points altogether, you simply gained a brand new reader. What could you recommend in regards to your publish that you made a few days ago? Any sure?

  24. The next time I read a blog, I hope that it does not disappoint me as much as this one. I mean, Yes, it was my choice to read, nonetheless I really thought you would probably have something helpful to talk about. All I hear is a bunch of crying about something you could possibly fix if you weren’t too busy searching for attention.

Leave A Reply

Contact to Listing Owner

Captcha Code