Third Quarter 2012
story by AL BONNER
Mobile Websites For Your Business
Are you among the 93% of businesses that do not have a mobile friendly version of their website? Have you viewed and tried to navigate your website on a smartphone? Mobile websites have quickly moved from something nice to have, to something you must have.
The number of consumers that visit website on their mobile devices is growing at a rapid pace. Today’s smartphone users represent a major percentage of your current or potential customers. You may not even realize how much of your total website traffic is coming from smartphones.
What is a mobile website? It’s a simpler and smaller version of a desktop website designed to be displayed on a mobile phone. Your current site is probably already viewable on a mobile phone – the exception being a flash site on iPhones. However, many consumers don’t like pinching and zooming while trying to locate key information about your business. Sites vary in accessibility, but how does your site stack up? Nearly 2 out of 3 users are unlikely to return to a mobile site they had trouble viewing. Where do they go? 40% of consumers say they will visit a competitor’s mobile site instead of trying to navigate through a non-optimized site.
Converting your desktop site to a mobile friendly version can put you in an ideal position to capture new customers and position you ahead of your competition. Remember, only 7% of businesses have a mobile website. But that number is expected to grow at a rapid pace. A well-designed mobile site will make it easy for consumers to both contact and locate your business. Mobile sites take advantage of features like click-to-call and click-to-map and make information about your products and services easy to find and read.
Still not convinced? Here are more additional reasons why a mobile site is mportant to your business.
MOBILE USAGE IS EXPLODING.
According to Nielsen, more than 50% of cell phone owners now use a smartphone. What’s more surprising is how smartphone users are using their phones. Here are some key statistics that might surprise you.
• 51% of consumers are more likely to purchase from re-tailers with a mobile-friendly website. (Luth Research, November 2010)
• 87% of smartphone consumers use their phones while on the go (Source: Google)
• 93% of consumers use their smartphones at home. Take advantage of these new consumer habits to reach potential customers wherever they are.
Consumers are searching on their smartphones and taking action on mobile friendly sites.
• 30% of all Google searches come from smart phones.
• 90% of smartphone users are searching locally and 87% of those searches result in action being taken.
Mobile friendly sites benefit your customer and your business. A mobile screen is obviously much smaller than a desktop or even a tablet. It’s important to keep your message and key information as simple and easy to find as possible. The smaller the screen, the simpler the message.
READY TO BUILD A MOBILE SITE NOW?
Here are 10 best practices according to Google.
1. Keep it quick.
2. Simplify navigation.
3. Be thumb friendly
4. Design for visibility.
5. Make it accessible.
6. Make it easy to convert.
7. Make it local.
8. Make it seamless.
9. Use mobile site redirects.
10. Listen and learn.
In an age where technology is changing rapidly and consumer habits are shifting at similar pace, users expect your website to deliver the information they are searching for in a fast, simple, easy find manner. Give them a clear path to what they want. Embracing mobile in the early stages will drive more traffic to your website and earn you immediate return on your investment.
BONNER OWNS AL BONNER CONSULTING; A LAWRENCE BASED DIGITAL CONSULTING COMPANY. HE ALSO WORKS WITH V3 INTEGRATED MARKETING IN KANSAS CITY. AL@V3IM.COM
49 Comments
Thank you so much for sharing this wonderful post with us.
A great post without any doubt.
I love reading through a post that can make people think. Also, thank you for allowing me to comment.
A great post without any doubt.
Your style is unique compared to other folks I have read stuff from. Thanks for posting when you’ve got the opportunity, Guess I will just book mark this blog.
You’re so awesome! I don’t suppose I have read something like that before. So great to find someone with original thoughts on this issue. Really.. thanks for starting this up. This site is one thing that is needed on the web, someone with some originality.
Thanks for a marvelous posting! I actually enjoyed reading it, you can be a great author.I will remember to bookmark your blog and will often come back at some point. I want to encourage continue your great posts, have a nice weekend!
Hi there, after reading this amazing article i am as well delighted to share my familiarity here with colleagues.|
Way cool! Some very valid points! I appreciate you penning this write-up plus the rest of the site is also really good.
Your style is so unique compared to other folks I’ve read stuff from. Many thanks for posting when you have the opportunity, Guess I will just book mark this web site.
Fantastic goods from you, man. I’ve take into account your stuff prior to and you’re just extremely fantastic. I actually like what you have acquired here, certainly like what you’re stating and the best way wherein you assert it. You make it enjoyable and you still care for to stay it wise. I can not wait to read far more from you. That is actually a tremendous site.|
I would like to thank you for the efforts you have put in penning this website. I am hoping to check out the same high-grade blog posts by you in the future as well. In truth, your creative writing abilities has inspired me to get my very own website now 😉
Pretty! This has been an extremely wonderful article. Thanks for supplying this info.
I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this hike.
Do you have any video of that? I’d love to find out some additional information.|
You ought to take part in a contest for one of the most useful blogs online. I’m going to highly recommend this web site!|
This page definitely has all the information I needed about this subject and didn’t know who to ask.
When I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and now whenever a comment is added I recieve four emails with the same comment. There has to be an easy method you are able to remove me from that service? Thanks a lot.
After I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I receive four emails with the same comment. Is there a means you can remove me from that service? Many thanks.
at home apartments apartments in westminster md willow run apartments
You should take part in a contest for one of the finest blogs on the internet.
I will recommend this site!
I really love your website.. Pleasant colors & theme. Did you make this amazing site yourself? Please reply back as I’m trying to create my own site and want to find out where you got this from or what the theme is named. Thanks.
Pretty! This was a really wonderful post. Thank you for providing this information.
The next time I read a blog, Hopefully it does not disappoint me as much as this particular one. I mean, Yes, it was my choice to read, however I truly thought you would have something interesting to say. All I hear is a bunch of whining about something that you can fix if you were not too busy seeking attention.
I like looking through an article that can make men and women think. Also, thanks for allowing me to comment.
Everything is very open with a very clear clarification of the issues. It was truly informative. Your website is extremely helpful. Many thanks for sharing.
Hello there! This post couldn’t be written much better! Looking at this post reminds me of my previous roommate! He constantly kept talking about this. I will send this article to him. Fairly certain he’s going to have a very good read. Thank you for sharing!
Greetings, I believe your web site could be having web browser compatibility problems. Whenever I take a look at your web site in Safari, it looks fine however, if opening in Internet Explorer, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Aside from that, excellent site.
I couldn’t resist commenting. Exceptionally well written.
My brother recommended I might like this blog. He wastotally right. This post actually made my day. You cann’t imagine simply how much time I hadspent for this information! Thanks!
After I originally left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and from now on each time a comment is added I recieve 4 emails with the exact same comment. Perhaps there is a means you can remove me from that service? Many thanks.
Fine way of explaining, and pleasant article to take information regarding my presentation topic, which i am going to deliver in academy.
I wanted to thank you for this wonderful read!! I certainly loved every little bit of it. I have you book marked to look at new things you post…
Do you mind if I quote a couple of your articles
as long as I provide credit and sources back to your webpage?
My website is in the exact same niche as yours and my visitors would definitely
benefit from some of the information you present here. Please
let me know if this ok with you. Cheers!
plaquenil uses what is hydroxychloroquine prescribed for
A round of applause for your blog post.Much thanks again. Cool.
Hey, thanks for the blog article. Much obliged.
This blog was… how do you say it? Relevant!! Finally I have found something which helped me. Thanks a lot.
Thanks for sharing, this is a fantastic post.Really looking forward to read more.
Excellent article. I’m going through many of these issues as well..
Thanks for the marvelous posting! I actually enjoyed reading it, you are a great author.
I will ensure that I bookmark your blog and definitely will come back later
on. I want to encourage yourself to continue your great job, have a nice day!
Hello! I simply wish to offer you a huge thumbs up for the great info you have got right here on this post. I will be coming back to your blog for more soon.
Great post.Thanks Again. Keep writing.
It’s hard to come by well-informed people about this topic, but you seem like you know what you’re talking about! Thanks
Greetings, I believe your site could possibly be having internet browser compatibility problems. Whenever I take a look at your site in Safari, it looks fine however, when opening in Internet Explorer, it’s got some overlapping issues. I just wanted to give you a quick heads up! Aside from that, great website!
I needed to thank you for this great read!! I certainly loved every bit of it. I have you book marked to check out new stuff you post…
Awesome post.Thanks Again. Much obliged.
Hi! I just wish to offer you a huge thumbs up for your great info you have right here on this post. I’ll be returning to your web site for more soon.
I am regular reader, how are you everybody? This piece of writing
posted at this site is in fact pleasant.