Friday, November 1
Lawrence Business Magazine LLC
Lawrence Business Magazine LLC
2017 Third Quarter - Sports Impact

Radio and Sports

By on 148 Comments
The Enduring Bond of Radio and Sports

Listening to sports on the radio has long been and continues to be a favorite American pastime.

| 2017 Q3 | by Tim Robisch, General Manager KISS-FM, The Bull and KLWN New FM & 1320, photos by Steven Hertzog
Sports Radio

Hall of Famers and KU Radio Legends: Max Falkenstien and Bob Davis circa 1984 (photo courtesy Bob Davis)

Each of us has a special relationship with “our favorite teams” that we follow with endless devotion and passion. That relationship is not just passionately listening or watching that team, or buying tickets to see them play. Our primary team is the Jayhawks, and we know about the passion for them wherever they play. That passion extends to the Lions, Firebirds, Royals and Chiefs. The deep relationship with a fan and his or her team has a significant economic impact. Fans not only love to follow and support their favorite teams, they are attracted to anything related to them and will support advertisers who sponsor them.

The 1912 the radio broadcast of a boxing match became the first radio play-by-play broadcast of a sporting event and the sport-fan relationship moved beyond simply attending a live sporting event to bringing it to the audience wherever they lived. For Lawrence and the Jayhawk Nation, that deep connection started in the 1950s, when KLWN AM signed on and started to broadcast play-by-plays of KU athletic teams.

Sports Radio

Brian Hanni and David Lawrence calling the KU Football game from their radio booth in Memorial Stadium

Some wonder why there is such a deep relationship and connection between radio and sports. Why so many people follow their favorite teams on radio. Why so many fans listen to the games or events on the radio in the stands. It’s the connection exists the excitement and detail of every shot and play can be heard anywhere regardless of what the listener is doing. Only need a radio—no special equipment, subscriptions or “connections.”

Additionally, the ability for the spoken word to work like an artist with a brush, painting vivid, dynamic pictures demonstrating to the audience every move on the field or court, and the ability to tell that story has become an artform in its own right. We have many masters in our midst with “artists” like Max Falkenstien, Bob Davis and Brian Hanni behind the microphone—or should we say brush?

These connections and the passion of sports fans have a significant economic impact through advertising and marketing, but well beyond revenue generated for advertising and marketing programs. The ability to follow every play and support a team beyond a seat in the arena greatly expands the size of the fan base. An ad executive once said, “Win on Sunday, Sell on Monday.” Those sales can be fan gear, brands associated with a team and even local establishments that have benefitted from fans wanting to celebrate or share the experience of the game with a group.

The local sports scene has fans just as passionate as those of major college and professional teams. High school sports, for example football, and what is called “Friday Night Lights” has steadily grown. Beyond being a vehicle to support community teams and its participants, high school sports have significant value to student-athletes, families and fans in the community. KLWN AM-FM broadcasts nearly 100 games annually for Lawrence and Free State high schools.

Sports Radio

Libby Ross, Matt Llewellyn and Hank Booth call the football games for the Lawrence High Lions.

Earlier this year, a survey conducted by OfficeTeam, a national staffing service, found that 66% of workers found workplace morale improved when big sporting events were incorporated into the workplace. Another 21% said their productivity improved the day after a big event.

Whether it’s the Jayhawks going to the Final Four, a state championship title game or the Royals making another postseason run, the impact of sports is strong to us on a personal level, within our community and all across northwest Kansas.

Share.

Related Posts

148 Comments

  1. tubidy mp3 on

    Your style is very unique in comparison to other people I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I’ll just bookmark this page.

  8. 슬롯사이트 on

    After I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I get 4 emails with the exact same comment. Perhaps there is a way you are able to remove me from that service? Thank you.

  26. 안전놀이터 on

    Hello there! This blog post couldn’t be written much better! Looking through this post reminds me of my previous roommate! He continually kept preaching about this. I will send this post to him. Pretty sure he’s going to have a great read. Thank you for sharing!

  29. THAAD Battery on

    You’ve made some really good points there. I looked on the net to learn more about the issue and found most individuals will go along with your views on this website.

  35. porn on

    You should take part in a contest for one of the highest quality websites on the internet. I’m going to highly recommend this web site!

  40. casino on

    It’s hard to come by knowledgeable people on this subject, but you seem like you know what you’re talking about! Thanks

  41. packman v4 on

    I’d like to thank you for the efforts you have put in penning this blog. I really hope to check out the same high-grade blog posts by you in the future as well. In truth, your creative writing abilities has inspired me to get my own, personal blog now 😉

  42. online dispensary that ships to all states on

    When I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the exact same comment. Perhaps there is a means you can remove me from that service? Cheers.

  45. packman v4 on

    I need to to thank you for this fantastic read!! I absolutely loved every little bit of it. I have you saved as a favorite to look at new things you post…

  63. packman v4 on

    An outstanding share! I’ve just forwarded this onto a friend who has been doing a little research on this. And he in fact ordered me lunch simply because I found it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanks for spending the time to talk about this issue here on your web page.

  65. packman v4 on

    I have to thank you for the efforts you’ve put in penning this blog. I am hoping to check out the same high-grade content from you later on as well. In fact, your creative writing abilities has motivated me to get my own, personal website now 😉

  67. 슬롯추천 on

    After going over a number of the blog articles on your web site, I really like your technique of writing a blog. I book marked it to my bookmark website list and will be checking back in the near future. Please visit my web site too and let me know what you think.

  69. 슬롯사이트 on

    Can I simply say what a relief to discover someone that genuinely knows what they’re talking about online. You definitely know how to bring an issue to light and make it important. More people really need to read this and understand this side of your story. I was surprised you’re not more popular since you surely have the gift.

  71. 슬롯추천 on

    This is a great tip particularly to those fresh to the blogosphere. Brief but very accurate information… Appreciate your sharing this one. A must read article!

  75. J88 on

    J88 – Introducing to you the most prestigious online entertainment address today. Visit now to experience now!

  76. J88 on

    J88 – Introducing to you the most prestigious online entertainment address today. Visit now to experience now!

  80. aliessia on

    I am very multifaceted, from sweet to free show room, everything is possible with me! Are you submissive? Then don’t be afraid to give me a call. I’ll take your breath away with my dominant nature. Don’t hesitate for long and give me a call. I look forward to seeing you!

  90. J88 on

    I’d like to thank you for the efforts you’ve put in writing this blog. I’m hoping to see the same high-grade content by you in the future as well. In truth, your creative writing abilities has encouraged me to get my very own blog now 😉

  91. J88 on

    Spot on with this write-up, I absolutely feel this web site needs a great deal more attention. I’ll probably be back again to read more, thanks for the info!

  93. Karissa on

    Ich stehe total auf manner die wissen was sie wollen and live cams blonde auf geile gesprache! Wenn du auf junge curvy blondienen mit gro?en Brusten stehst bist du bei mir genau richtig.

  110. mesothelioma compensation on

    I blog quite often and I genuinely appreciate your information. This great article has truly peaked my interest. I am going to bookmark your website and keep checking for new details about once per week. I opted in for your RSS feed as well.

  125. Muñecas sexuales de anime on

    After looking into a number of the blog articles on your site, I truly like your way of blogging. I saved as a favorite it to my bookmark site list and will be checking back in the near future. Please check out my website too and let me know your opinion.

  127. loot dispo on

    That is a great tip especially to those new to the blogosphere. Brief but very precise info… Appreciate your sharing this one. A must read article.

  128. Plano seo company on

    This is the perfect website for everyone who would like to understand this topic. You understand a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You definitely put a new spin on a topic that’s been written about for many years. Wonderful stuff, just wonderful.

  130. Business Listing Backlink on

    You are so awesome! I do not think I’ve read something like this before. So good to discover somebody with some original thoughts on this subject matter. Really.. thank you for starting this up. This website is one thing that is needed on the internet, someone with some originality.

  133. Online Dispensary that Ships to All States on

    I’m impressed, I have to admit. Seldom do I encounter a blog that’s equally educative and engaging, and let me tell you, you have hit the nail on the head. The issue is an issue that too few people are speaking intelligently about. I’m very happy I came across this during my search for something concerning this.

  134. Best Salon in Junagadh on

    Hi there! I could have sworn I’ve visited this web site before but after going through many of the articles I realized it’s new to me. Anyways, I’m definitely pleased I came across it and I’ll be bookmarking it and checking back frequently!

  138. Best Salon in Bhatpara on

    Howdy! I could have sworn I’ve been to this blog before but after going through many of the posts I realized it’s new to me. Anyhow, I’m definitely happy I came across it and I’ll be bookmarking it and checking back often.

  142. livejasmin.com on

    Having read this I thought it was extremely enlightening. I appreciate you taking the time and energy to put this informative article together. I once again find myself spending way too much time both reading and leaving comments. But so what, it was still worthwhile.

  146. xxx mom son fuck HD movies on

    Hi, I do believe this is an excellent site. I stumbledupon it 😉 I am going to come back yet again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.

Leave A Reply

Contact to Listing Owner

Captcha Code